Overview
The Elbit Connection
Founded in 2019, UltraWis is a spin out of Elbit Systems [NASDAQ:ESLT], a leading, multidisciplinary technology company whose products are mainly dedicated to defense and homeland security. UltraWis has a license for 14 patents registered by Elbit.

The People Behind the Company

Lior Avitan, CEO & Co-Founder
Lior has almost two decades of experience in management of multi-million-dollar, multi-disciplinary technology projects at Elbit Systems. Recognizing the issues jobsites face in relation to cranes and complex operations, he saw the potential for Elbit technology to bring value to this market – and so the idea for UltraWis was born, with Lior at the helm from the very start.
Erez Gernitzky, CTO & Co-Founder
Erez brings to his role of Chief Technical Officer almost two decades of experience working in hardware and software R&D at Elbit Systems, where his specific focus was on imagery processing and 3D modelling algorithms. Having worked very closely with Lior for more than 10 years on various deep tech R&D projects, they co-founded UltraWis together.


Asaf Yarkoni, Head of Sales & Business Development
Asaf has more than 15 years of experience in business development and sales. Before joining UltraWis, he worked as Director of Sales at Waze from its start-up stage, through its growth phases and ultimate acquisition by Google, including aligning the company to the Google roadmap and processes.
The Vision that Inspires Us
To lead the digital revolution in construction through smart cranes for smart jobsites.
To leverage technology and automation to create smart cranes that serve smart jobsites.
The Mission we Strive Towards
The Values that Guide Us
Innovation
We bring disruptive technology to jobsites and the heavy machinery industry, giving you the competitive edge you need to enhance safety and improve productivity.
Simplicity
Excellence
We deliver a solution that is reliable, highly accurate and stable, even in the harsh conditions that can be found on a jobsite.
Safety
A jobsite can be a dangerous place to work. We apply advanced technology that can reduce the inherent risks and eliminate the next potential accident.
Efficiency
We strive to enable costs savings and increased profitability, which is why our solution is designed to reduce your project timeline .